Captain Crab Clean Beach Media and Education Campaign

Summary

The Captain Crab Clean Beach Media and Education Campaign was created in 1998 by Valley Proud to educate residents of the Rio Grande Valley in Texas and northern Mexico and visitors to the beaches of South Padre Island and Boca Chica that it is unhealthy and unlawful to litter our beaches. It is the only educational beach litter deterrent program in our area. This project utilizes multiple programs to combat beach litter, to raise awareness and to educate the public about the environmental and legal consequences of littering.